Get yourself outdoors

Another sporadic post from me, and huge thanks to Wood for keeping up the posting in my absence!

It occurred to me, in the last couple of weeks of work especially, how important it is to get outside. When work starts piling up and time seems to disappear as you get towards the business end of any marketing/advertising campaign, you need to maintain the same clear head you had at its inception.

So much time and effort from so many people goes into concepting a beautiful piece that answers a brilliant insight. But with deadlines looming it’s so easy to forget this and ‘just get things out the door’. 

In these situations it’s also very easy to stay in the office, focus on the laptop, the phone, the mac, and internal issues. But if you make yourself take 10, go outside, take a wander away from the office bubble, you remember that some of these people around you are the ones you’re producing the work for. They don’t understand the agency jargon, aren’t affected by the agency’s or client’s internal pressures, so the work ideally shouldn’t be affected by these either.

You have to go back to the thinking at the beginning of the project, and stay true to that, as that’s what will produce creative that your audience will interactive with, and ultimately that’s what gets you the client’s respect.

Easier to write than to do!

Ferry